// years in PM ops
5+
// hi, I’m
Natasha Francisco.
I co-founded root.co with Eric in 2025. Before that I spent five years as a virtual assistant and operations specialist inside property management firms. AppFolio, Buildium, Rentec Direct, Propertyware. Tenant comms, lease tracking, work orders, owner statements, vendor follow-ups, month-end close.
At some point I stopped just doing the work and started fixing it. That’s what I do for clients now: I clean up the back office, and I write the systems that keep it that way.
// Selected · 5 of many
// 5 portfolio scenarios
2026
// full portfolio · 22 slides
The whole story — five scenarios, my process, my pricing.
Five portfolio scenarios walked through in detail. Three slides each: what the brief was, how I’d set it up, what the design targets. Plus how I work, what I charge, and how to get in touch.
// 01 · selected work
Five clients.
Five very different messes.
Four years of root.co projects where I owned the operations side. Click any row to open that project’s slides in the full deck.
// 01
Northridge & Co.
// brokerage ops · concept
An NYC brokerage scenario. Two years of AppFolio drift cleaned up, owner portal workflow rebuilt so owners pull their own statements, broker digest on autopilot. A demonstration of what unwinding operational drift looks like.
86/ 91
// self-serve target
4 wk
↑
// 02
Field & Forge
// retail ops · concept
A coffee-roastery scenario. Subscribers migrated off a Google Form into Recharge, batch tracking and wholesale net-30 set up, Sunday-night spreadsheet match-up retired. The same operations thinking, ported to retail on purpose.
3×
// subs target · 60d
4 wk
↑
// 03
Vesper Dental
// multi-loc ops · concept
A six-clinic dental scenario. Shared SOP binder, weekly billing reconciliation across clinics in Curve Dental, supply consolidated to two preferred vendors. Multi-location service businesses break the same way multi-property portfolios do.
−30%
// no-show target
4 wk
↑
// 04
ACP — lending ops
// internal tool · concept
A private-lender scenario. Dashboard spec'd from three Monday meetings, weekly review SOP, broker submission template, quarterly LP packet automated. The cadence has to come before the dashboard.
40min
// monday target
6 wk
↑
// 05
PropFlow — pm platform
// proptech rollout · concept
The biggest scenario. A 184-unit property manager replacing eight legacy tools with one operating system. Work-order taxonomy, data-migration plan written before code, 90-day rollout. The closest to where I want to spend my time.
8→ 1
// tools retired
12 wk
↑
“Most of the work isn’t where the dashboard is. It’s in the duplicate owner contacts and the trust account that hasn’t been reconciled in six months.”
// my approach note · on every project I take on
// 02 · what I do
Three things
I build.
Custom websites, internal dashboards, and the automation that ties them together. Most clients hire me for one and end up adding a second. The case studies above are all built from these three.
// 01 — websites
Custom websites
Bespoke marketing sites for SMBs that have outgrown a template. Real typography, real motion, a CMS your team can actually use, and the source code in your hands on day one.
Astro · Sanity · Tailwind · Stripe
// 02 — dashboards
KPI dashboards & internal tools
The “we live in this spreadsheet” replacement. Live integrations with the platforms you already use, the numbers your team needs on top, drilldowns that actually drill.
Next.js · Postgres · AppFolio · Mortgage Automator
// 03 — automation
Workflow automation
The four things eating your team’s Tuesdays, retired. Owner reports, renewal pipelines, vendor follow-ups, late-rent flows, recurring invoices, and the rest of the unglamorous stuff.
Zapier · Make · n8n · custom scripts
// 03 · how I work
A week inside your
business first.
I don’t scope from a brief. I scope from sitting next to your team for a week, watching where the work breaks. Then we agree on the fix in writing.
// week 0
i
Intro call & access
60 min. I ask blunt questions about how Tuesdays go. If we fit, you give me read-only access to your tools.
// week 1
ii
The week of watching
I sit with your team in person or on shadow calls. Watch the inbox. Watch the front desk. Watch month-end.
// weeks 2–3
iii
Clean up the books
Duplicate contacts. Ghost units. Stale vendors. Unreconciled trust ledgers. Boring work, billed flat.
// week 4
iv
Build SOPs & automations
Write the workflows down. Build the automations. Train the people who’ll use them. Test on real Tuesdays.
// day 0 →
v
Handover (or keep me on)
You own every doc, every workflow, every account. Some clients run with it. Some keep me on as fractional ops.
// 04 · how I charge
Offshore pricing.
US-agency quality.
I’m based in Manila and work on US hours. That’s the advantage: you get the same fixed-scope, fixed-price engagement a US agency would quote at four to five times this, and you get me directly on every call, not an account manager.
// pilot
One dashboard or
one automation chain.
$1,500/fixed
2-week build · one workflow, done well
- discovery call + written scope
- one dashboard with live data wired in
- or one automation chain end-to-end
- SOP doc for the team that owns it
- 30-day check-in after handover
most picked
// build
Connected dashboards
and an automation suite.
$5,000/fixed
4–6 week build · or a website with KPI analytics
- workflow mapping & spec week
- 3 dashboards or a full website with embedded KPIs
- connected automation suite across your tools
- live integration with your core platform
- training sessions, recorded for new hires
- source code & credentials, day 0
// embed
Full website + software
platform, ongoing.
$12,000/fixed +
Scoped together · ongoing engineering retainer
- full website + custom software platform
- automation, KPI analytics, auth, permissions
- multi-system integration
- ongoing engineering retainer after launch
- good fit when you’re replacing 3+ legacy tools
- you own everything on day 0
// 05 · let’s talk
If your back office is
the bottleneck —
Send me a paragraph. What’s broken, how many units / clinics / clients you run, what platform you’re on. I’ll write back within a working day with whether I can help and what it would look like.
root.co
// co-founder · ops lead
Natasha
Francisco.
Francisco.