Every system
has a root.
We surface it.
Root.co builds the analytics dashboards and intelligent automations that connect your scattered workflows into one coherent operating system — so your team can think clearly and ship faster.
We find the
root of
every system.
root.co is a Manila-based technology partner specializing in custom websites, software, KPI analytics, and intelligent automation — built for small and medium businesses that want enterprise-grade infrastructure without the enterprise price tag.
Clarity at the root
We believe every business — no matter the size — deserves operating infrastructure that works. We build systems that surface what matters and automate what doesn't.
Offshore, not offshore quality
Based in the Philippines, we deliver at global standards. Our lean team means you work directly with the people building your system — no middlemen, no outsourced handoffs.
Fixed scope, zero surprises
Every engagement is scoped upfront. You see a Figma prototype before a single line of code is written. The price is set. The timeline is set. We just build.
The people building
your operating layer.
A small, deliberate team — founders who write the code, design the systems, and stay accountable to every deliverable.
Eric is a Manager in Workforce Resource Planning & Analytics with over 8 years of hands-on experience turning raw operational data into decisions that move businesses forward. His background at Concentrix — one of the world's largest BPO organizations with hundreds of sites globally — gave him something rare: the ability to work at scale. He has navigated multi-site coordination, cross-functional stakeholder management, and enterprise-level reporting standards that most small agencies have never encountered.
At root.co, Eric brings that same discipline to every client engagement. He specializes in building custom KPI dashboards, automating manual reporting workflows, and designing data systems that actually get used — not just delivered. Clients trust him because he speaks both languages: the language of business outcomes and the language of systems and numbers. When Eric hands you a dashboard, you're looking at the truth of your business — clearly, in real time.
His enterprise background isn't just a credential — it's a standard. The communication protocols, delivery rigor, and professionalism he operated under at Concentrix are the baseline at root.co, applied to every project regardless of client size.
Natasha is a seasoned Virtual Assistant and Operations Specialist with over 5 years of deep, hands-on experience in property management — spanning both residential and commercial portfolios. She doesn't just execute tasks; she understands the business behind them. That distinction is what sets her apart.
Working across platforms like AppFolio, Buildium, Rentec Direct, and Propertyware, Natasha has managed tenant communications, lease tracking, maintenance coordination, owner reporting, and vendor management at scale. More importantly, she has a track record of identifying operational bottlenecks and building solutions for them — designing automation workflows and system improvements that her clients' companies adopted permanently, resulting in measurable efficiency gains, faster response times, and in several cases, directly supported business expansion and revenue growth.
She knows what's happening inside a property management business at any given moment — which means she can identify gaps before clients even notice them. At root.co, Natasha bridges the operational and technical: ensuring every system we build is grounded in how real businesses actually run, not just how they're supposed to run on paper.
Principles we
don't negotiate.
Prototype first
You see exactly what you're getting in Figma before we touch a codebase. No surprises at handoff.
Fixed scope
We scope upfront and price fixed. No hourly billing, no creeping invoices. The number you agree to is the number you pay.
You own it
Every system we build is yours to own and operate. We hand off full source code, credentials, and documentation.
Lean by design
We stay small so every client works directly with the builders. No account managers, no juniors billed as seniors.
Ready to find your root?
Start with a 30-minute discovery call. No pitch, no slides — just an honest conversation about the systems you're running and the ones you wish you had.
One screen
for the whole business.
We build custom telemetry that turns your scattered data sources — Stripe, HubSpot, Postgres, spreadsheets, the inbox — into one composed view. Every number you see below is updating in real time.
Four services.
One operating clarity.
From custom websites to full operating systems — dashboards, automations, and software built for small to medium businesses. We architect them as one connected layer.
Telemetry that earns its place on the wall.
Custom analytics layers that stitch every data source — billing, CRM, product, ops — into one composed view. Designed in Figma, built on real infrastructure.
Workflows that finish without you.
From lead routing to invoice reconciliation — we wire your tools together into pipelines that escalate to humans only when judgement is required.
Sites that act like products, not brochures.
Custom marketing sites and web platforms built on real infrastructure — fast, accessible, instrumented. Every page ships with analytics, CMS access, and conversion tracking wired in from day one.
Internal tools built like products.
Full-stack web applications for SMBs that need more than a template — with automation and KPI analytics embedded directly, so your team operates from one place instead of ten tabs.
From signal
to system in 4 weeks.
Structured engagements, transparent timelines, fixed scopes. No hourly billing, no surprises — every build ships to a deadline.
Discovery
30-min call to map your systems, data sources, and the friction you're trying to remove.
Prototype
Interactive Figma walkthrough — every screen, state, and edge case mapped before a line of code.
Build
Engineering on real infrastructure with weekly demos. You see the system come online in stages.
Operate
30 days of monitoring, tuning, and team onboarding. We hand off a system you fully own.
Drag the dials.
Watch the math.
Most of our clients earn back the engagement cost in their first 60 days. Tune the variables below to model your own savings — every number recalculates live.
Your inputs
Estimate the manual work that could be automated.
See a workflow
finish itself.
Below is a real automation pattern — an inbound lead arrives, gets classified, enriched, routed to the right owner, and only escalates to a human when judgement is required.
Fixed-scope.
Value-priced.
Three tiers. No retainers, no hourly billing. As an offshore partner, we deliver quality builds at a fraction of typical agency rates — every quote is fixed after discovery.
- 1 dashboard or 1 automation
- 2-week build window
- Figma prototype before code
- 30 days of post-launch tuning
- Up to 3 dashboards + 3 automation chains
- Custom website or web application
- 4–6 week build window
- Slack alerting + weekly demos
- 90 days of tuning & iteration
- Team onboarding workshops
- Custom software platform + website
- Unlimited dashboards + automations
- Dedicated engineer + designer
- Quarterly architecture review
- SLA-backed monitoring
- Roadmap co-ownership
The teams operating
at the root.
From a 3-person studio to a 240-person SaaS — every client gets the same fixed-scope rigor.
Ready to find
your root?
Start with a 30-minute discovery call. No pitch, no slides — just an honest conversation about the systems you're running and the ones you wish you had.